Construction has begun on a new 7,500-square-meter production facility in Pécs, where nicotine pouches—which are less harmful* than traditional cigarettes—will be manufactured. The investment demonstrates BAT’s commitment to reducing the health impacts of its business and contributing to the realization of a smoke-free world.
- The manufacturing facility in Pécs produces BAT's nicotine pouches for the Hungarian and global markets.
- The expansion underscores the strategic importance of Hungary—and Pécs in particular—to BAT’s future.
- The planned investments will create 450 new jobs in Pécs; the factory currently has more than 100 open positions for which applicants are being sought.
Construction is underway at BAT’s Finn Street facility, and the new building is expected to be completed in 2025. Pécs is already one of the world’s leading centers for nicotine pouch production, having produced more than 3 billion pouches in 2023. With the expansion of nicotine pouch production capacity, production in Pécs will be able to add a total of 16 new production lines.
BAT remains one of the region’s largest employers, and the company places a strong emphasis on talent development and recruitment. The factory offers a wide range of job opportunities in technical, logistics, and production fields, with a competitive compensation package and benefits. Currently, there are more than 100 open positions, and planned expansions are expected to create a total of 450 new jobs in Pécs over the next few years.
Tamás Vargek, Managing Director of BAT Hungary, said: “Our factory in Pécs is already one of the world’s leading manufacturers of nicotine pouches. We are extremely proud to contribute to BAT’s efforts to achieve a smoke-free world by offering smokers less harmful* alternatives to cigarettes for smokers, such as heated tobacco products and nicotine pouches.
